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Drive More Patients with
Google Ads

Google Ads is the most powerful tool for dental practices to connect with patients at the exact moment they need care. Whether someone is searching for a new dentist, exploring treatment options, or watching related videos, Google ensures your practice appears when it matters most. With billions of daily searches, Google Ads provides the reach and targeting precision to bring more high-value patients through your doors.

Why Advertise on Google?

When patients need a dentist, they turn to Google. Every search is an opportunity for your practice to connect with someone actively looking for care. Google Ads allows you to:

Reach high-intent patients

at the exact moment they’re searching for dental services.

Target locally with precision

to attract new patients in your area while maximizing your budget.

See measurable results

with data-driven insights to track appointment inquiries and ROI.

With powerful targeting, real-time tracking, and billions of daily searches, Google Ads is the most effective way to grow your dental practice and stay ahead of the competition.

Unlock the Power of Google’s
Advertising Networks

Google Ads is more than just search, it’s a multi-channel powerhouse that connects your dental practice with potential patients at every stage of their journey.

Search Ads

Appear at the top of Google results when patients search for "dentist near me," "emergency dentist," or specific treatments like "Invisalign provider." Capture attention when it matters most.

Display Ads

Keep your practice top-of-mind with visually engaging banners that appear across millions of websites. Perfect for brand awareness and patient education.

YouTube Ads

Educate and engage potential patients with video ads on the world’s most popular video platform. From skippable ads to short bumper videos, showcase your expertise and build trust before they even visit your office.

Remarketing Campaigns

Reconnect with visitors who have explored your website but haven’t booked an appointment. Stay visible and guide them back to schedule their visit.

With Google’s powerful ad networks, we help you attract more high-value patients, increase appointment bookings, and build a trusted brand in your local community.

What Makes Northwind Marketing Different?

At Northwind Marketing, we’re not just another digital agency, we’re your partner in success. Our approach is built on transparency, expertise, and a genuine commitment to your growth.

Customized Strategies

No cookie-cutter solutions here. Every campaign is tailored to your unique goals and audience

Transparent Reporting

Stay informed every step of the way with clear, actionable insights.

Expert Guidance

Our experienced account managers continuously optimize your campaigns to maximize ROI

Integrity First

We integrate as part of your team, ensuring your success is always our top priority.

Google Ads FAQs

Google Ads offers multiple campaign types, but the most effective for dental practices include:

  • Search Ads – Appear at the top of Google search results when potential patients look for “dentist near me” or “emergency dentist.”
  • Display Ads – Visually engaging banners that keep your practice top-of-mind across relevant websites.
  • YouTube Ads – Video ads that showcase your expertise, patient testimonials, or educational content.
  • Remarketing Ads – Re-engage potential patients who visited your website but haven’t booked an appointment yet.

Costs vary based on competition, location, and treatment focus. On average, dental keywords range from $5 to $28 per click. A realistic ad spend is based on your new patient acquisition cost (NPAC) and desired new patient volume. For example, if it costs $100 to acquire a new patient (not a lead, a new patient) and you want 10 new patients per month, you should plan for at least a $1,000 monthly ad budget. However, factors like treatment pricing, patient retention, and local competition all impact this.

Yes! Google Ads allows precise geographic targeting, ensuring your ads reach potential patients near your practice. You can target by city, ZIP code, or even a radius around your office to attract local patients actively searching for a dentist.

Some campaigns start generating patient inquiries within days, but full optimization can take 4 to 8 weeks as Google’s algorithm learns from campaign performance. The longer your ads run, the better they perform due to machine learning and data refinement.

Yes! YouTube Ads help build trust by showcasing patient testimonials, treatment explanations, and office tours. They’re also great for remarketing, allowing you to re-engage visitors who didn’t book an appointment, keeping your practice top-of-mind.

Not necessarily. Even smaller budgets can drive results with strategic targeting, optimized ad copy, and efficient bidding. The key is focusing on high-intent keywords and ensuring your ad spend is aligned with your patient acquisition goals.

Take the Next Step

Ready to grow your business with Google Ads?

Schedule your free discovery call today, and let’s create a winning strategy together.