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Reach High-Intent Patients
with Microsoft Ads

Microsoft Ads, formerly known as Bing Ads, is a powerful way for dental practices to connect with potential patients when they are ready to book an appointment. With Microsoft Advertising, your practice can reach an engaged audience across Bing, Yahoo, and AOL search networks.

With fewer competitors and lower costs per click, Microsoft Ads offers a cost-effective way to attract high-intent patients searching for services like “dentist near me,” “emergency dental care,” and “Invisalign provider.” It’s the perfect complement to your digital advertising strategy, helping you maximize visibility and new patient opportunities.

Why Advertise on Microsoft Ads?

Microsoft Ads offers unique advantages that make it a smart addition to your dental marketing strategy:

High-Intent Patients

Microsoft’s search networks power 1 in 3 desktop searches in the United States, making it a valuable channel to reach patients actively searching for a dentist near me, emergency dental care, or cosmetic dentistry.

Quality Traffic

Microsoft’s audience tends to be older, more educated, and higher-income, making it an ideal platform to attract patients who are more likely to invest in treatments like dental implants, veneers, and Invisalign.

Cost Efficiency

With fewer dental practices advertising on Microsoft Ads compared to Google, competition is lower, often resulting in a lower cost per click (CPC) and a more efficient ad spend.

Wider Search Reach

Your ads don’t just appear on Bing. They also show up on Yahoo, AOL, and the Microsoft Audience Network, ensuring strong visibility across trusted digital spaces.

Microsoft Ads helps you connect with the right patients at a lower cost, making it an essential part of a well-rounded advertising strategy.

Maximizing Potential Across Microsoft Ads

With Microsoft Ads, your dental practice can leverage multiple ad formats and networks to attract new patients and stay top-of-mind:

Search Ads

Appear at the top of Bing, Yahoo, and AOL search results when potential patients are actively looking for a dentist near me, emergency dental care, or cosmetic treatments.

Audience Ads

Reach potential patients with visually engaging ads across platforms like MSN, Outlook.com, and Microsoft Edge, increasing awareness of your practice and services.

Remarketing Campaigns

Reconnect with visitors who explored your website but haven’t booked an appointment yet, keeping your practice top-of-mind and encouraging them to take action.

Whether you're looking to fill your schedule with new patient appointments or promote high-value treatments, Microsoft Ads provides the tools to expand your reach and maximize your marketing investment.

What Makes Northwind
Marketing Different?

At Northwind Marketing, we’re not just another digital agency, we’re your partner in success. Our approach is built on transparency, expertise, and a genuine commitment to your growth.

Customized Strategies

No cookie-cutter solutions here. Every campaign is tailored to your unique goals and audience.

Transparent Reporting

Stay informed every step of the way with clear, actionable insights.

Expert Guidance

Our experienced account managers continuously optimize your campaigns to maximize ROI.

Integrity First

We integrate as part of your team, ensuring your success is always our top priority.

When you choose Northwind Marketing, you’re choosing a team that’s as invested in your business as you are.

Microsoft Ads FAQs

Microsoft Ads (formerly Bing Ads) works similarly to Google Ads but appears on Bing, Yahoo, and AOL search networks. It reaches a different audience while often having lower competition and costs.

Yes! Microsoft Ads typically cost less per click than Google Ads and attract an older, higher-income audience. This makes it a great option for targeting patients who may be more likely to invest in treatments like dental implants, veneers, and Invisalign.

On average, Microsoft Ads cost 20-30% less per click than Google Ads. Since there’s less competition, you can stretch your budget further while still reaching high-intent patients searching for dental care.

Yes! We can use geo-targeting to focus on people searching for a dentist in your area. This ensures your ads are only shown to potential patients who are within a reasonable distance of your practice.

Absolutely! Bing powers 1 in 3 desktop searches in the U.S., and many users are professionals who default to Bing at work. This gives you access to a high-quality audience that many dentists overlook.

For the best results, we recommend running both. Google Ads captures the largest search audience, while Microsoft Ads offers lower-cost clicks and less competition. Combining both helps you maximize patient leads while keeping ad costs under control.

Take the Next Step

Ready to grow your business with Microsoft Ads? Schedule your free discovery call today, and let’s create a winning strategy together.